*Updated April 2023
Email marketing is an invaluable way to make sales and grow your art career, and crafting engaging subject lines is an important part of it. Use this list to help you promote your work with ease. Customize the below subject lines to your specific work and the type of event, exhibition or artwork collection you want to share with your audience. You can also utilize these as inspiration to come up with even more ideas!
Email Subject Lines for Artists
Now Offering [Art or Product]
ex: Now Offering Limited Edition Prints!
Debuting The [Collection Name] Series Of [Art or Product]
ex: Debuting The 'Breathless' Series of Paintings
My Latest Series [Collection Name] Premieres Today!
ex: My Latest Series 'Hidden Cities' Premieres Today!
Shop Now! The [Collection Name] Is Live
ex: Shop Now! The 'Autumn Glow' Collection Is Live
New! The [Collection Name] Is Now Available
ex: New! The 'Introspection' Collection Is Now Available
Be The First To Collect My [Collection Name]
ex: Be The First To Collect My 'Color Studies'
New [Art or Product] Launching Next Week!
ex: New Wall Hangings Launching Next Week!
Get Ready! The [Collection Name] Launches Soon
ex: Get Ready! The 'Minis' Collection Launches Soon
Hurry! Final Hours Of The [Collection Name]
ex: Hurry! Final Hours Of The 'Jazz' Collection
The Top [Number] Bestsellers From My Shop
ex: The Top 3 Bestsellers From My Shop
These Bestselling [Artw or Product] Are Back In Stock
ex: These Bestselling Prints Are Back In Stock
Coming Soon! New [Art or Product]
ex: Coming Soon! New Hand-Painted Ornaments
Visit My Studio Sale In Person [When]
ex: Visit My Studio Sale In Person This Weekend
Exciting News From [Artist Name] Studio!
ex: Exciting News From Alicia Puig's Studio!
The Latest News From [Artist Name] Studio
ex: The Latest News From Alicia Puig Studio
[Artist Name] Studio Unveils New [Project or Achievement]
ex: Alicia Puig Studio Unveils New Museum Commission
Recapping A[n] [Adjective] [Event] Experience
ex: Recapping An Incredible Parisian Residency Experience
Read My Interview With [Publication]
ex: Read My Interview With Create! Magazine
Featured By [Publication]!
ex: Featured By Design Today Magazine!
Listen To My Interview With [Podcast or Radio Show]
ex: Listen To My Interview With Art/Wonder Podcast
You're Invited! My [Exhibition] Opens [Date]
ex: You're Invited! My Solo Exhibition Opens May 15th
A VIP Invitation To My Next Show [Exhibition Name]
ex: A VIP Invitation To My Next Show 'Boundaries'
[Exhibition Name] Opens [When] At [Location]
ex: 'Figures II' Opens Next Week At Axel Gallery
Closing Soon! See [Exhibition] At [Location] Before [Date]
ex: Closing Soon! See 'This Way' At ArtSpace Before Dec. 1st
Final Weeks! My Show [Exhibition Name] Closes [Date]
ex: Final Weeks! My Show 'Social Ties' Closes Nov. 15
Book Now! [Month] Commissions Are Open
ex: Book Now! August Commissions Are Open
Save Your Spot! [Season] Commissions Booking Now
ex: Save Your Spot! Winter Commissions Booking Now
Found these helpful? I've also created a PDF download list of 100+ Subject Lines for Artists!
WHAT YOU GET:
- 20+ tips for writing concise, clickable subject lines
- 30 buzzwords to attract and entice your audience
- 100+ subject lines
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Alicia Puig has been a contributing writer for Create! Magazine since 2017. Find more of her writing at www.aliciapuig.com.
