When times are tough, everyone panics. Artists might feel the urge to go into hiding, wondering if all their dreams and goals are in vain. Nothing could be further from the truth.
Throughout history, significant upheavals like wars have deeply influenced art, giving birth to movements such as Dada after World War I and Abstract Expressionism post-World War II. As artists, we bear the duty of not merely documenting but molding the future through our expressions. The art derived from the horror of today has always shaped the future of the society that emerged from the ashes. When the world is tearing itself apart, someone needs to put together a vision of the society and future people should strive for.
Art, therefore, is more than mere expression; it's a reflection and documentation of society's collective psyche. In times of turmoil and conflict, artists hold a unique responsibility to capture the emotional essence of the era, channeling society's outrage, pain, hopes, and fears. It's through this lens that artists not only document history but also play a pivotal role in shaping societal discourse. As artists, we must embrace this duty, recognizing that our creations can become the lasting echoes of our times.
While many see art as a luxury investment, especially wealthy collectors, its core function runs far deeper. Art provides connection, helps us express feelings that words can't, and brings beauty and hope even in chaos.
Sure, art is a luxury, but it's also a necessity. In the face of global events, like wars and economic downturns, selling our work might seem pointless. But while it's crucial to recognize and support those in need, if we only focus on the bleakness and disregard the beauty and healing art brings, the world would be much poorer for it.
I remember a meme during the pandemic that said, "Remember that art got you through this. Paintings, movies, books, music…” This just underscores how reliant we are on art and creativity, both as creators and consumers, for our mental well-being and happiness.
Here's another thought: Despite the chaotic state of the world, there are still people out there who want and can buy your art. They could be regular folks who value art enough to save for it, or wealthy collectors who are passionate about supporting artists. It would be a real shame if you hid away, ceased creating, and stopped sharing your work with the world.
For those artists feeling disheartened about sales lately, here are some encouraging tips:
- Start Small: Launch a collection of affordable artworks in your shop. Promote them with all your heart and narrate the story behind each one. With the holidays just a few months away, now is an excellent time to showcase your work.
- Consistent Sharing: Don't just post about your collection once. Emphasize each piece individually, delving into why you created it.
- Simplify Your Approach: We often overthink art sales, assuming we need vast audiences or prominent social media accounts. I began by sharing on my private Facebook page and emailing people I knew back in 2013, long before smartphones became a staple. Put your work out there, and if you feel like it, consider donating some of your profits to a cause close to your heart.
- Learn the Ropes: If you're looking for a simple method to sell original art from your studio (a method I also use for gallery sales), consider joining the affordable workshop I'm hosting.
Keep creating and sharing, especially during these transformative times. Your art is needed, perhaps now more than ever.
“Art is the highest form of hope.” - Gerhard Richter
“To awaken human emotion is the highest level of art.” - Isadora Duncan
Recommended reading:
Art as Therapy, Book by Alain de Botton and John Armstrong
